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Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

by Robert B. Cialdini PhD

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Pages
592
Published
May 4th, 2021

Robert Cialdini's Influence, New and Expanded is a definitive, revised guide to persuasion—now featuring the new “Unity” principle and fresh research. Clear, evidence-based strategies for persuading ethically and defending yourself from manipulation. (harperacademic.com)

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